Time has finally ran out for Windows XP owners with Microsoft replacing free support of the operating system with a paid one. Users with a dysfunctional XP system will have to pay per incident, per the hour. This makes this manual repair process an expensive ordeal, while up until now it has been merely a cumbersome one. 

Windows XP Support(ed)!

Happily, Reimage is still here to help with our state of the art automated PC repair technology and PC booster.

Reimage.com automatically reinstalls an operating system and does not touch user data or applications, the repair takes an average of 22 minutes. You will never have to reinstall your XP again.

Reimage’s PC Repair Resources

Additional resources exist for those looking to repair their PCs, such as:

To keep everyone in touch with latest trends relating to the PC repair industry, cybercrime, viruses and malware we have launched a new “articles” section. You can subsribe to each category by an RSS feed. We hope you enjoy them! 

Read them here.

Reimage repairs show a continued increase in low RAM. Reimage low RAM alerts (less than 512 MB) during the repair process have continuously grown over the past months (reflected by the trend line in the chart below).  The general public, having repaired 94,753 PCs during this time period, is putting off new PC purchases and\or upgrades.

Reimage repairs show an increase in low RAM. Reimage low RAM alerts (less than 512 MB) during the repair process have soared to 11% during November from 8% during August. A statistical analysis shows a 72% increase in lower RAM indicating the general public, having repaired 54,463 PCs during this time period, is putting off new PC purchases and\or upgrades.

Last Monday it suddenly struck me: Technology (really) creates antagonism. New technologies that emerge and sweep aside old practices are initially resisted and eventually, unavoidably, adopted. In business theory it’s called the product life cycle, where 2.5% of the potential market are deemed “early adopters” and love the new tech. Eventually the rest of the market follows (defined in biz theory as Laggards).

King Ludd
Ned Ludd in Action

The most interesting case of this is, of course, “King” Ludd the fictitious leader of the Luddite movement that  objected to the

new wide-framed automated looms that could be operated by cheap, relatively unskilled labour, resulting in the loss of jobs for many skilled textile workers“.

The Luddite movement resorted to sabotage and grew so strong during the 19th century that it even clashed with, but was eventually routed by, the British Army. Progress won, tears were shed, and humanity marched on.

This is a major issue for any new technology – how do we reel in the “early adopters” and route the Luddites? It’s a challenge, no doubt. The key, of course, to avoid massive resistance, is by not antagonizing anyone but by directly improving people’s lives.

Let’s meet Hal the IT administrator, I came across this amusing YouTube video from Symantec a while ago. The video makes a great point of a real professional who suffers the pain of having to go through a manual repair process of a server.

Hal illustrates a real pain, he hates this part of his job and would love to have it automated. Sure he does, right? Wrong! Over the past months (and particularly since Reimage’s version 1182) I have heard from countless PC repair professionals that Reimage: (a) makes their PC software repair process so much easier (b) saves them time (c) gets the job done, while in the past they would have reinstalled the OS, erasing all data and applications. “Oh” I keep asking, “when can we expect you guys to to subscribe then?”, “don’t know” is not an uncommon reply. Amazingly, many won’t subscribe, despite admitting to Reimage’s benefits. One technician said: “The better you guys get, the more inclined my boss will be to fire me“.

So that’s what it boils down to: exposing inefficiency in the system. It’s true, Reimage does not have a 100% run rate (nor does it plan to), but this runs deeper. It is, in essence, a conflict between the modern and the pre-modern (a concept odd to apply to Software repair, but valid none-the-less). It actually deals with the PC repair industry’s (in) ability to look boldly ahead and realize that from now on it is the job of machines to repair their kin and that humans, in this occasion, are irrelevant.

Rise of The Machines. Not.

This, however, does not in anyway mark the end of the PC repair profession. Far from it.  Indeed, PC repair professionals will always have the important challange of setting up networks, troubleshooting, repairing hardware and most importantly providing the priceless human interaction we all cannot live without. Customers will always pay more for a professional to help them with descisions, dillemas, problems and queries. Reimage fits this vision perfectly. We repair the software while you, the PC repair professional, do so with your own logo keeping your customer unaware of any third party application. Everyone wins.

NASDAQ October 5th 2008

NASDAQ October 5th 2008

As I am writing these lines I see the title on the news website – “2.2 Trillion USD lost”. The world is in recession! My way to define a recession is when people will keep their money deep in their pockets and will not spend it. This means less of a turnaround, less production, less salaries, you get the point. It is a self sufficient system.

I, f course, have only one thought, is it good for our business Reimage? Clearly, YES!

I think that our market size has doubled over night. The question whether one should buy a new computer or fix the existing one will now be answered: I (the end user) will buy a new one next year (when things pick up), in the meanwhile I’d like to repair it.

Folks, there is nothing wrong with older PCs, it’s not as if they have a small hamster built in that retires after a while. Think about it, when you get your PC, Windows works fine and everything runs OK, it is just getting cluttered, windows updates break, 3rd party applications modify shared items, etc.

Reimage is so good at repairing that, you now see why the recession has the PC repair industry, and Reimage, in high spirits.

I am getting this question a lot! Who needs PC repair and what operating systems need repairs? Here is a graph of the volume of the search for problems with related to XP, VISTA, and MAC.
Repair trends

Repair trends

XP is #1, VISTA is #2 and MAC is #3 (October, 2008)

It obvious now that XP is going to be around for some time. Vista is not picking up yet and the recession is slowing down the new PCs purchasing. With that volume, about 1 million PCs in the states need help, per day!

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