Nicholas Black

Mr. Black has been engaged in the high tech industry from 2004 holding marketing, sales and retention functions in the Internet and Telecommunications industries. In addition, Nicholas is an information and communications technology (ICT) researcher in Tel Aviv University.

We stumbled across Wibiya, a cool Israeli start-up offering a social toolbar the other day and liked the concept so much we decided to test it with Reimage’s website. For the next few days we have embedded Wibiya’s social toolbar in our site and we want to know how you feel about it. Based on how you interact with it we will see if you think this is a valuable tool to Reimage users. So go ahead, don’t be shy.

You can try it out at www.reimage.com at the bottom of the screen.

RedmondMag.com the “independent voice of Microsoft’s IT community” has given Reimage’s automated PC repair’s product an excellent review. It’s the first professional review we have had in a while (since Gartner recommended us) and it is certainly a testimony of the product’s maturness, a result of our hard work.

Thanks RedmondMag!

As such, we would like to extend our gratitude to our customer’s support in helping us develop and maintain the Reimage product and develop it over time.

Being a front-runner is always fun, especially in such an esteemed event such as The co.il’s Web Startup competition. We have had the good fortune to pitch Reimage (going first in a ten start-up round – a position won by a panel of judges vote). Here is the video of the pitch given by Zak Dechovich, our CEO… (it’s very good and has a small surprise by the end of it on future Reimage plans).

We were also reviewed in TechCrunch, now that’s always a good thing!

Here are the latest news in the PC repair industry that we have posted over the last week:

Here are the latest news in the PC repair industry that we have posted lately:

Time has finally ran out for Windows XP owners with Microsoft replacing free support of the operating system with a paid one. Users with a dysfunctional XP system will have to pay per incident, per the hour. This makes this manual repair process an expensive ordeal, while up until now it has been merely a cumbersome one. 

Windows XP Support(ed)!

Happily, Reimage is still here to help with our state of the art automated PC repair technology and PC booster.

Reimage.com automatically reinstalls an operating system and does not touch user data or applications, the repair takes an average of 22 minutes. You will never have to reinstall your XP again.

Reimage’s PC Repair Resources

Additional resources exist for those looking to repair their PCs, such as:

Innovative Technology Company Developing Ground Breaking Products and Services Receives Prestigious Recognition–Companies Listed in the “Cool Vendor” Report are Innovative and Impactful and Intriguing New York, NY (PRWEB) April 8, 2009– Reimage is included in the list of “Cool Vendors” in the “Cool Vendors in Customer Service Strategies 2009″, by Michael Maoz and Johan Jacobs, March 3, 2009″ report by Gartner, Inc. According to the Gartner report, “Despite a difficult environment in which to raise equity, several companies in customer service and support area of CRM are developing innovative new products and services.” It goes on to state, “The fact that Gartner had more than 10 candidates for our cool vendors in customer service strategies research illustrates the criticality of customer service at all points in the economy, but especially when there is a need to lower operational costs without undercutting the level of service.” The complete report is available to Gartner clients at www.Gartner.com.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

Read the rest of the report here.

To keep everyone in touch with latest trends relating to the PC repair industry, cybercrime, viruses and malware we have launched a new “articles” section. You can subsribe to each category by an RSS feed. We hope you enjoy them! 

Read them here.

Part of the challenge Reimage encounters in the course of our marketing efforts is the public’s confusion on what we do. Being an innovative technology this is not surprising. However, it gets really insulting when we are compared to registry cleaners.

According to WikiPedia:

A registry cleaner is a type of software utility designed for the Microsoft Windows operating system whose purpose is to remove redundant or unwanted items from the Windows registry. However the necessity and usefulness of registry cleaners is a controversial topic, with experts not agreeing on their benefit. The problem is further clouded by the fact that malware and scareware is often being associated with utilities of this type.

Here is what the award winning technology writer, Ed Bott, has to say on registry cleaners:

Scam 2009: Coming to a PC near you this winter.

Don’t run registry cleaner programs, period. I won’t go so far as to call them snake oil, but what possible performance benefits can you get from “cleaning up” unneeded registry entries and eliminating a few stray DLL files? Even in the best-case scenario the impact should be trivial at best. Maybe a second or two here and there, maybe a few kilobytes of freed-up RAM, and I’m being generous.

Ed, of course, is not alone in feeling uneasy about the usefulness of registry cleaners. Indeed, both Microsoft and Washington State’s Attorney General are pursuing legal action against companies that dupe users

into downloading a fake scan (of the computer) and then duped into paying for software they don’t need.

A 160 year old saying by Abraham Lincoln still holds true you can fool some people some of the time, but you can’t fool all the people all of the time. A public outcry is mounting via the Internet on the deceptive nature of the registry cleaner industry. One of my favourite excerpts is:

(It) really looks classy on the outside, but it finds loads of errors to begin with and when you re-boot and run (the software) afterwards, you get load more errors. Very strange as (the program) was meant to have fixed the errors beforehand.

I don’t want to point my finger at a particular company or product but a simple search of the the registry cleaner previously reviewed, for example, yielded 443 complaints made on ComplaintsBoard.com, have a look. It’s an interesting read.

Final words on the matter are given by Chris Pirillo a leading technology blogger and former PC technician:

And in case your wondering how Reimage.com fares when pitched against a registry cleaner, have a look at this previous blog post.

Working in a start-up company is great fun. We work long hours, have a lot of fun, and strive to provide (and continue to provide) a great product that makes a difference in the PC repair world. To top it up, one of our investors, First Round Capital, compiled a very cool video of companies they invest in dancing across the world. It was lots of fun, leaving our desks and going out for a little dance.

So, if you were ever curious to see the Reimage team, this is your chance:

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